Tuesday 28 February 2012

Melbourne Sports Museum Critiques

The Olympic Logo
Olympic Logo Image
Designed by Pierre de Coubertin, 1913


The logo consists of a grouping of five interlaced rings, each a different solid colour. The colours include all the Primary Colours as well as the addition of Black and Yellow. Many people may wonder what possessed the designer to choose these colours? Some may think that it's for the contrast to make the logo stand out. This certainly does happen, however the colours were chosen to represent every nation around the world. At least one colour from the Olympic logo appears on every national flag.


There is also a reason behind the number of rings; they are symbolic as they represent the five continents of the world. the ring motif could quite possible be linked to the symbolism of a circle; wholeness, unity, inclusion, etc. It may also link back to the shape of the medals that are awarded to the winners, the wreaths from the ancient greek origins, or possibly even the shape of the globe.


The repetition of the ring shape within the logo design creates a rhythm that pulsates your eye through the design from beginning to end. The use of colour creates a rhythmic loop that pulls your eye around the design, beginning at the lightest of the rings (yellow), then moving anti-clockwise around the design. The proximity of the rings indicates the close relationship between them. The fact that they interlock connects each continent together and represents the power the Olympic Games has to bring together the nations of the world.


When you first look at the Olympic logo and you don't know the reasons behind the design choices, the meaning may appear unclear, however when it's put into perspective and analysed, the logo is very successful at representing all nations and serving its purpose as a national emblem.


1964 Olympic Games, Tokyo
The Rising Sun and the Olympic Emblem
Designed by Yusaku Kamekura, 1961


The first of four campaign posters for the 1964 Tokyo Olympics was very minimalistic in the design approach. Only the elements shape, letterform and colour was utilised. The simplistic approach resulted in a very clean-cut design that successfully integrated the Japanese culture and the Olympic Games without the need for excessive design. The design seamlessly merges European type and the Japanese motif of the Rising Sun which also appears on Japan's national flag. The Rising Sun and the Olympic logo work well together as they both embrace the simplistic form of the circle. The gold colour is associated with royalty and the colour of the heavens and is used to decorate Buddha statues and temples in Japan, and red of the Rising Sun represents life and vitality and the energy of the sun 'radiating its vitalizing life-force into human beings.'


The centred layout as well as the identical width of each element of the design creates a solid balanced design. The proximity of the Rising Sun and the Olympic logo imply the close relationship between both symbols. The Rising Sun symbolises brightness, sincerity and warmth, and almost touches the Olympic rings. This could represent the feelings that Japan extends to the nations that it will be hosting (represented by the Olympic logo). The welcoming feeling of the poster was an integral feature of the design as the world's eyes were upon Japan after the WWII defeat. The design draws upon Modernists influences from Europe. Bauhaus and Constructivism both had a profound influence over Yusaku Kamekura.


The application of the logo in relation to the size, position and relationship between other elements is exemplary, however the colour change from the original five colours to the uniform gold loses some of the symbolism from the original logo. The connection between the colours and the national flags around the world is lost in translation, however the logo had already been used for a period exceeding 50 years so the shape alone is symbolic enough of the Olympic Games.


Bibliography:


  • Notes and observation from the Melbourne Sports Museum
  • http://www.whats-your-sign.com/circle-symbol-meaning.html
  • http://olympic-museum.de/poster/poster1964.htm
  • http://yusakukamekura.blogspot.com.au/
  • http://www.worldflags101.com/j/japan-flag.aspx
  • http://www.three-musketeers.net/mike/colors.html#brown

Critiquing Tools

Art Vocabulary List
1. Asymmetry - “Asymmetrical design is typically off-center or created with an odd or mismatched number of disparate elements. When the left and right sides of the design are unequal it is said to have asymmetrical balance.”

2. Rhythm - “Rhythm in design is also called repetition. Rhythm allows your designs to develop an internal consistency that makes it easier for your customers to understand. Once the brain recognizes the pattern in the rhythm it can relax and understand the whole design. Repetition rarely occurs on its own and so it embues a sense of order onto the design. And because of this, repetition attracts attention and prompts customers to investigate further.”

3. Motif - “Motif refers to any dominant theme or idea that unifies an artistic or literary work. Thus, it’s also a design where certain patterns or elements are repeated, forming a theme. When motif refers to a repeated decoration or pattern, it is also sometimes called a motive.”

4. Proximity - “In design, proximity or closeness creates a bond between people and between elements on a page. How close together or far apart elements are placed suggests a relationship (or lack of) between otherwise disparate parts. Unity is also achieved by using a third element to connect distant parts.”

5. Hierarchy - “Hierarchy is the order of importance within a social group (such as the regiments of an army) or in a body of text (such as the sections and subsections of a book).”

References: 
1. http://desktoppub.about.com/od/designprinciples/g/asymmetrical.htm
2. http://webdesign.about.com/od/webdesignbasics/p/aarhythm.htm
3. http://vocabulary-vocabulary.com/dictionary/motif.php
4. http://desktoppub.about.com/od/designprinciples/l/aa_pod1.htm
5. http://gdbasics.com/index.php?s=hierarchy 


Adjective List 
Words that can describe the Elements and priciples of Design: 

1. Contour (Line) - “... used to define edges. The create boundaries around or inside an object. Most lines you encounter are contour lines. In web design these could be the borders you add around an object or group of objects.” 

2. Polychrome (Colour) - “relating to, made with, or decorated in several colors.” 

3. Biomorphic (shape and Form) - “A nonrepresentational form or pattern that resembles a living organism in shape or appearance.” 

4. Simulated (Texture) - “Made in resemblance of or as a substitute for another.” 

5. Amorphous (Shape and Form) – “1. lacking a definite shape; formless 
2. of no recognizable character or type.” 

References: 
1. http://www.vanseodesign.com/web-design/visual-grammar-lines/ 
2. http://www.merriam-webster.com/dictionary/polychrome 
3. http://www.thefreedictionary.com/biomorphism 
4. http://www.thefreedictionary.com/simulated 
5. http://www.thefreedictionary.com/amorphous 


Principles and Elements of Design
 
Principles: 

1. Stability (Balance)– “Balance is the delivery of the visual weight of design elements and is grouped into these three categories: 
Symmetry - where both sides, divided by a line or point, have identical visual weight. The result is often formal, absolute, conventional, ordered, prestigious and powerful. 
A-symmetry - where different objects achieve equal eye attraction or equal visual weight. The result is often informal, different, unceremonious, open, uninhibited and inviting. The’Rule of Thirds’ is effective in establishing A-symmetrical balance (e.g. 1/3rd of an object is low in value and 2/3rds is high in value). 
Radial - where all visual elements are focused around a central point and spread outwards.” 

2. Dynamic – “Dynamics is the arrangement of visual elements in a composition to suggest the illusion of movement or direction. The effective use of dynamics in a design can add an emotive characteristic to your design making it appear restful and calming or active and energetic. 
Dynamics can exist in four basic forms: 
Rhythmic: A steady rhythm that creates predictability and order in a composition. 
Arrhythmic: Follows an unstructured rhythm to add visual interest to a composition. 
Random: Without a structured approach or a defined order that creates spontaneity in a composition. 
Directional: The use of graphic elements used in such as way that implies a visual connection to lead the eyes to move in a particular direction. 
Creating a dynamic composition involves the use of patterns or the repetition of graphic elements and movement to be effective in its execution. The suggestion of motion by the use of repeated structures creates dynamics.” 

3. Rhythm – “Rhythm is a movement in which some elements occur regularly. Like a dance to music, rhythm has a flow of objects to a ‘visual beat’. Rhythm can be created through repetition, radiation and gradation. 
Three ways rhythm can be employed are: 
Static - the repetition of similar or identical elements;
Progressive - repeated elements increasing or decreasing in size;
Continuous - elements in flowing movement (e.g. a wave washing into shore). 

4. Scale – “Scale is the association between the size of an object or image to that of its surroundings. A benchmark, such as the human body, is usually the means to measure this size or weight connection. 
Four scale types in design are: 
Normal or Human - sizes are the most natural or true to human use;
Intimate - sizes are smaller than what is seen as ‘normal’;
Monumental - sizes are larger than what is seen as ‘natural’;
Shock - sizes are so undersized or oversized that they base no relationship to human size.” 

References: 
1. http://www.squidoo.com/designelementsandprinciples 
2. http://www.swinburne.edu.au/design/tutorials/design/design/#seven 
3–4. http://www.squidoo.com/designelementsandprinciples 


Elements: 
1. Line – “Line defines the position and direction of a design, image or form. Types of line include vertical, horizontal, diagonal, contour or a combination of these. They may be curved, straight, thick, thin, smooth, long, short and so forth. Lines are used to create shape, pattern, texture, space, movement and optical illusion in design.” 

2. Colour – “Colour adds impact and visual interest to a design. It encompasses three properties - hue, value and intensity ... Value is the lightness or darkness of a colour. Tints (where white is added to a colour) are very high in value (very light). Shades (where black is added to a colour) are medium to low in value (medium to dark). Intensity refers to the brightness or dullness of a colour (the degree to which grey has been added to a colour).” 

3. Texture – “Texture is the character of a surface and is both tactile and visual. It can be real or implied by the employment of different media. Texture as a tactile feature may present as rough, smooth, soft, hard, glossy etc. As a visual feature, texture is the result from light being absorbed or reflected unevenly by the surface of objects.” 

4. Shape – “Shape is a two-dimensional area enclosed by lines - it is the silhouette representation of form, being flat without depth or thickness. Shape is divided into two categories - organic (freeform/naturalistic) and geometric. Light and shading techniques applied to shape can create an illusion of three dimensional form.” 

5. Form – “Form is a three dimensional object embodying volume and thickness. Length, depth and height measurements present form as a visible mass which can be viewed from many angles.” 

Reference: 
1–5. http://www.squidoo.com/designelementsandprinciples 


Style Time Line






The time periods provided are representative of when the relative art movement held influence.

1. Fauvism (1899 - 1908)
Fauvism was the first twentieth century movement in modern art. Fauvism painting emphasized their use of unique and unnatural colour combinations. The unusual use of colour aims to evoke a variety of emotional responses. Their style used thick daubs and smears of paint which intensified the pure colours used.
Two famous artists from the Fauvism art movement are Henri Matisse and Andre Derain.
To see an example of Matisse’s work in the Fauvism style click the following link:

2. Suprematism (1913 - late 1920s)
Suprematism was one of the earliest developments in abstract art. It focused on arts bare essentials and aimed to achieve the ‘zero degree’ of painting. The style in which they painted used what we now refer to as the Elements and Principles of Design in it’s most basic form abandoning all realism and symbolism. Common motifs used by Supremists included squares, circles and crosses to describe the surface of the canvas as well as their use of texture. 
Two famous Suprematism artists include Kazimir Malevich (the inventor of the movement) and Ilya Chashnik.
For an example of Kazmir Malevich’s work click the following link:

3. Analytical Art (1920s)
Analytical art depicted a jumble of madness. Each painting was made with what was referred to as ‘atoms’ which must be applied persistently and accurately within the content of the painting. It is believed that the value of these works was the perfection of the forms and the composition that they created. Analytical artists were driven by spontaneity and improvisation to depict their inner world, which may not even be realised by themselves. Every stroke that was made was believed to record the artist’s intellect and ‘inner physical process.’
The main features of an analytical painting is the creation of form using a maximum number of shapes working together as a whole to create one uninterrupted flow. The concentration of the number of shapes and forms and the use of contrasting colours are all visually ‘aggressive,’ and are aimed at capturing the attention of the viewer.
Two famous Analytical artists are Pavel Filonov and Pablo Picasso (Analytical Cubism).
For an example of Filonov’s work click the link below:

4. Lettrism (mid 1940s)
Letterism was essentially deconstructed poetry. It focused on the most basic form of poetic elements; ‘uninterpreted visual symbols and acoustic sounds.’ These were expressed through a technique known as ‘hypergraphics.’ This combined various forms of communication and was defined by Maurice LemaĆ®tre  as an “ensemble of signs capable of transmitting the reality served by the consciousness more exactly than all the former fragmentary and partial practices (phonetic alphabets, algebra, geometry, painting, music, and so forth).”
Famous Analytical artists include Isidore Isou (founder) and Maurice LemaƮtre who is still pursuing Lettrism today.
To see an example of Isodore Isou’s work click the following link:

5. Fluxus (1959 - 1978)
Fluxus was an ‘anti-art’ movement that disagreed with the way that museums determined the value of art. They dimissed ‘high-art’ and the idea that only the educated could understand art. They wanted art to be available to the masses and change the way people viewed the world. In this way people would be creating art at all times simply by changing their perception of the world, blurring the lines between reality and art. The movement was more of a ‘do-it-yourself’ art form, where the importance of each piece was entirely dependant on the perception of the viewer. Fluxus artists often used humour to communicate their views, and believed that the importance of the art they created was the process and not the finished product. Fluxus art was often performance based and incorporated use of everyday objects and the element of chance.
Fluxus art is not defined by words as artists of the movement claim defining the movement in words to be too restrictive.
Two famous artists of the Fluxus art movement were George Maciunas (primary founder) and Yoko Ono.
To see an example of Yoko Ono’s art in the Fluxus style click the following link:

6.  Arte Povera (1962 - 1972)
‘theartstory.org’ considers Arte Povera to be the “most significant avant-garde movement to emerge in Europe in the 1960s.” They used commonplace “poor” materials such as earth, rock, clothing and rope in a way that is similar to assemblege. They used ‘borrowed forms and materials from everyday life’ to create sculptural pieces as well as installations and performance art. Their choice of materials often evoked a sense of the ‘pre-industrial age.’ The group rejected styles that focused on technology. they believed that modernity threatened to earase the past and our sense of memory. Despite these fears some of the most popular Arte Povera pieces incorporated modern materials from the most recent consumer culture as they contrasted the old with the new to complicate the abstract pieces by confusing the passing of time.
Famous artists of the Arte Povera movement include Giovanni Anselmo and Mario Merz.
Too see an example of Mario Merz’s work please follow the link below:

7. Minimalism (early 1960s - late 1960s)
“Minimalists attempted to remove the appearance of composition from their work. To that end, they tried to expunge all signs of the artists guiding hand or thought processes - all aesthetic decisions - from the fabrication of the object.” –theartstory.org
Minimalists sought to create objects which blurred the lines between painting and sculpture, to instead create “specific objects.” They aimed to erase all metaphors and symbolism from their pieces, aspiring to create art which appeared as though it was factory made objects. Emphasis was placed on the space surrounding the object rather than meaning within the object itself.
Famous artists from the 1960s Minimalism art movement include the likes of Donald Judd and Frank Stella.
To see an example of Donald Judds Minimalist works click the following link:

8. Op Art (1964 - Present)
Described by some as an abstract version of Pop Art, Op Art is an art form that focuses on the nature of perception. Op Art is usually in the form of abstract patterns using highly contrasting colours for the foreground and background, often black and white. The combination of the stark contrasts and patterning forms an optical illusion when viewed, creating the sense of movement from the confusion of the eye trying struggling to focus on the image.
Op Art, however, isn’t always in the form of abstract patterning. Another popular form of Op Art is anamorphosis; “the effect by which images are contorted so that objects are only fully recognizable when viewed from an oblique angle.” – theartstory.com
Two famous Op Artists are Victor Vasarely and Bridget Riley.
To see an example of Op Art by Bridget Riley click the link below:

9. Neo-Expressionism (late1970s - early 1990s)
The return to painting as an art form was carried on the back of the Neo-Expressionists, focusing again on the subject matter of art. “(Neo-Expressionists) turned in expressionistic, primitivist and romantic directions to create work which delved into history and myth, and affirmed the redemptive power of art.” – theartstory.com
The power of the traditional medium of painting was rediscovered and influence was drawn from earlier art styles, myths and history and the return to romantic subjects occurred.
A significant change in the perception of what constitutes as ‘art’ took place as the emergence of graffiti within galleries occurred, where aggressive brush strokes and broad paint splatters ‘emotionally-charged the subject matter’ of pieces by Jean-Michel Basquiat.
Famous Neo-Expressionism artists include the likes of Georg Baselitz and Jean-Michel Basquiat.
An example of Jean-Michel Basquiat Neo-Expressionist art is available to view at:

10. Stuckism (1999 - Present)
Stuckism is a group of painters that refer to themselves as ‘anti-anti-art,’ meaning that they are against movements which are ‘anti-art’ and are in favour of art. Their aim is to get back to the “true spirit of modernism, to produce art with spiritual value regardless of style, subject matter or medium.” They oppose conceptual art and instead opt to promote figurative painiting.
“Although painting is the dominant artistic form of Stuckism, artists using other media such as photography, sculpture, film and collage have also joined, and share the Stuckist opposition to conceptualism and ego-art.” 
Two famous Stuckist artists are Billy Childish and Charles Thompson, both founders of the movement.
To see an example of Charles Thompsons work follow the link below:

References:
1. www.theartstory.org/movement-fauvism.htm 
2. www.theartstory.org/movement-suprematism.htm
3. www.thegaertners.com/aa/index.html
4. en.wikipedia.org/wiki/Lettrism
5. 
www.theartstory.org/movement-fluxus.htm

http://imaginepeace.com/archives/16344
6. www.theartstory.org/movement-arte-povera.htm
7. www.theartstory.org/movement-minimalism.htm
8. www.theartstory.org/movement-op-art.htm
9. www.theartstory.org/movement-neo-expressionism.htm
10. en.wikipedia.org/wiki/Stuckism

Tuesday 14 February 2012

Aphrodite



History


Aphrodite was born from the sea. Cronus, son of Uranus, castrated his father in vengeance for his mistreatment. The parts fell into the sea and Aphrodite was created from the bloody foam. Primarily known as the goddess of love and fertility, it is less commonly known that Aphrodite was also worshipped as the Goddess of the Sea and the Goddess of War. Aphrodite was bombarded by the male gods of Olympus wanting to claim her as their wife. The situation was diffused by forcing Aphrodite to marry the lame God of Fire of the Forge, Hephaestus resulting in several affairs. One of Aphrodite's most famous lovers was the Phoenician prince Adonis, but she had to compete for his affections with her sister Persephone.

Adventures
When Adonis became a young man Aphrodite accepted him as her lover. She had to hide him in a chest to spirit him to Olympus as he was a mortal. Her sister Persephone peeked inside the box once and fell in love with Adonis. Aphrodite then had to compete for his affections and became enraged with jealously and went to Zeus for absolution. However, it was ruled by Calliope that Adonis had the right to spend time with both she and Persephone. Soon after Calliope’s son Orpheus died. It was alleged that Aphrodite either directly or indirectly had a hand in this death as revenge for not ruling in her favour. Adonis was later killed by a wild boar during a hunt. Aphrodite mourned his death, but still visited the Underworld to keep an eye on him and Persephone.

Relationships
Aphrodite was forced to marry the unattractive and physically crippled God of Fire of the Forge, Hephaestus. Aphrodite was constantly unfaithful as she thrived on her ability to be loved and admired by anyone. Her most famous affair was that with Ares, the God of War. From her many affairs she bore many children including Rhodos, Herophilus, Hermaphroditus, Priapus, Anaes. The most admired of her children is Eros (Cupid) the God of Love. Aphrodite and Hephaestus never had any children together.

Appearance
Aphrodite epitomised female beauty. She had no physical flaws and was perfectly proportioned. She was often depicted nude or in loosely draped robes displaying the magnificence of her form.

Symbols
The most famous interpretation of Aphrodite is as her Roman counterpart in Sandro Botticelli’s Birth of Venus, where she is floating in a scalloped shell on the sea. It is interesting to note that prior to this depiction, the scalloped shell was considered a symbol of the female genitals to the Greeks, they even used to same word for both. Aphrodite is also known to be the original “mother goose” as she is often portrayed sitting or riding on a variety of animals, mostly birds and geese in particular.

Evolution
Is has been theorised that Aphrodite was originally introduced to Greece from Syria due to the many parallels between Aphrodite and Astarte; spirit of sexuality, goddess of fertility and reproduction.
Aphrodite is also believed to be adopted into Roman Mythology during the formation of the Roman Empire. This transformation tamed the goddess from a goddess with great powers “capable of bestowing serene and faithful love, but also of arousing mad and fateful passions” (Retzlaff,K) into one of procreation and domestic bliss.

List of Sports
Water sports to identify with her birth from the sea:
Diving,
Water Polo,
Synchronised Swimming.

Bibliography
Greek Mythology, Pinsent. J, published 1982 by Newnes Books
Women of Mythology, Retzlaff. K, copyright 1999 by Michael Friedman Publishing Group, Inc. NY
http://www.history.com/topics/aphrodite 
http://www.arthistory.sbc.edu/imageswomen/papers/parisaphrodite/aphrodite.html
http://www.arthistory.sbc.edu/imageswomen/papers/wiggintonaphrodite/aphrodite.html
http://www.goddessgift.com/goddess-myths/goddess_symbols_aphrodite.htm
http://www.arthistory.sbc.edu/imageswomen/papers/wiggintonaphrodite/aphrodite.html
http://www.theoi.com/Olympios/Aphrodite.html
http://www.myplanet.net/gwyndolyn/Goddess_Study/Astarte/astarte.html
http://www.differencebetween.net/miscellaneous/culture-miscellaneous/difference-between-aphrodite-and-venus/
http://www.angelfire.com/planet/mythguide/aphrodite.html

Monday 6 February 2012

My Goals

It's the final year of my Advanced Diploma of Graphic Design course and I still don't know where I'm headed. This year I am hoping to discover myself as a designer and establish my own style, but first I have to survive. Time management and keeping on top of the workload will be the priority, but in doing so I don't want to lose myself. Ideally I will be a consistent HD student, establish a distinctive style, get work experience at some really inspiring studios and get offered an amazing job at the end of the year. Meanwhile I will have to buckle down and not let my mind wander, because I know that what I want to achieve won't just fall into my lap. 
There's a hard year ahead of me, but I can do it!